The Chosen Formats of Research Used for the Production of a Music Video...
After the music production and editing the step is to create a successful music video, in order for it to be a success there must be the required research carried out in order to find the right information and needs for the specific type of music video. The music video is a video which presents the song which the artist releases. These are examples of the music videos, as below you can visually conlcude which mood they are representing due to the lighting and the colours included.
The first form of research which is best for this type of task would be production research, this is research which will show which factors will need to be added within the product, in this case you need to know what is needed for the success of the music video. The creative media industry who are creating the particular music video will need to gather information in order for the production of the video. For this, the company must gather the right target audience in order to gather the right information, this includes many factors as this will determine the conclusion, this adds the gender and the age of the individuals asked about the product. The company should gather their relevent audience and show share their video plans, which they have in mind. A questionnaire should be put out for completion asking what they think about the video itself, and what they would like to view in their particular videos for a particular artist, if this were for Rihanna the target audience would be mostly females ages 11-35, as this is the audience which this is appropriate to. The PURPOSE of this method is to gather the responce to their planning but also their target market wants and preferences for their asking video, this will encourage the success of their final video as they would have produced a video which is something their audience want to view, this will prove that the production research is to an advantage.
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The next form of research which will be used, is in the form of audience research, this is the research which is carried out in a particular audience group, this means the questions are relevent to the people and the situations. This research should be carried out in the form of an interview, this must be carried out within the right and particular target groups which the music video may concern, this includes the factor such as age, gender, interest, behaviours and attitudes, meaning this is a fair form of research to gather the right information needed. The PURPOSE of this form of research is used in order to gather the right information to put into the music videos and means the video will become a success. The interviewing questions will be created in order to answer a particular question within the finding from the research, the questions will be specific and current for the personalized conclusions. This form of information also comes under the qualitative method of information as this shares the views and opinions of people thoughts meaning a variety of information is recorded in this form, when helping to develop the idea, for the right conclusions.
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